Jonathan Ressler is The Social Media Badass and founder of The Big Fat Mouth; an agency that shows brands how to harness the power of social media to get tangible results. Ressler arrived at his current title by running a social media contest where anyone could suggest a title and the one with the most votes won. After more than 20,000 title submissions (some were even printable) and over 600,000 of votes, Ressler holds the official title of The Mouth That Roared.
Some know Jonathan Ressler as a guerilla and stealth marketing pioneer. Others call him a really smart corporate strategist and a social media visionary. And a handful (himself included) say he’s an irreverent fat guy. The truth is most are happy to call him “The Mouth That Roared” because anyone who has even seen him speak or worked with him know he’s got tremendous insight into helping companies solve their most vexing marketing problems.
Prior to founding The Big Fat Mouth, Ressler served as Chief Marketing Officer of Ckrush, Inc. a public company in the entertainment and social media arena. While at Ckrush, Ressler designed and built three social networks in the entertainment space with over 5 million registered users, 70,000 independent bands, 30,000 DJ’s and 120,000 actors and models. He also designed and implemented Live Mansion The Movie, which was the first film cast and produced entirely by an online community. Before Ckrush, Jonathan served as Chief Marketing Officer of Juice Wireless, where he nurtured and grew Juicecaster’s registered user base ten fold and led the rebranding of the award-winning JuiceCaster social media product. He also played a key role in the refinancing of the company. Before Juice Wireless, in 2006, Ressler served as CMO of a public company, Oasys Mobile, an award winning international mobile application and game developer and marketer. While at Oasys he closed deals with some of the largest and most recognized brands in the world including The NBA, Wal-Mart, Sports Illustrated and The Wall Street Journal, leading them into the mobile/social space.
Jonathan Ressler originally founded Big Fat in 1999 upon identifying a void in the marketing industry – a company that could “think AND do!” Ressler is widely recognized as a visionary in the marketing world and as such has been profiled and quoted by every major media outlet including The New York Times, The Wall Street Journal, CNN, 60 Minutes, Business Week and many others. His obsession with pop culture and brand relevance caused Big Fat to become recognized as leaders in Guerilla, Stealth, Event and Entertainment Marketing. As President/CEO he was responsible for developing and communicating the vision of the company as well as creating the corporate culture. He also weighed in heavily on all client service issues and maintained consistent contact with all clients.
Prior to founding Big Fat, Inc., Ressler was Director of Client Services/Consultant on the United Distillers and Vintners (UDV) account at TLP, a strategic promotion agency in Wilton, Connecticut. Before joining TLP, Ressler served as Chief Marketing Officer of B-12, where his responsibilities included management of all marketing activities, as well as the continued development of its brand identity. Additionally, Ressler was responsible for new business development and identification of strategic alliances and corporate acquisitions.
Prior to working at B-12, Ressler was President of Ressler Marketing Group; a promotion and marketing company dedicated to nightlife, which was acquired by B-12 in 1997. As President of Ressler Marketing Group, he was responsible for the creation of the On-Premise Impact Group, a network of more than 20,000 “promotion friendly” bars, restaurants and nightclubs across the United States. He was personally responsible for the creation and implementation of tens of thousands of on-premise events for clients, including The NBA, Orion Pictures, Paramount Pictures, MTV, Comedy Central, Atlantic Records, Anheuser Busch, Beefeater, and Sauza among others. His interaction and open line of communication with operators from around the United States have given him an unparalleled insight into the nightlife scene and the necessary elements to effect change.
Ressler is a contributing writer for Nightclub and Bar Magazine, Beer Wine & Spirits Beverage Retailer and PUBlication, as a beverage alcohol-marketing expert. He is also a featured speaker in the field of promotions at the Nightclub and Bar Show and the Bar Essentials Exposition. Additionally, he is on the Board of Directors of Nightclub and Bar Magazine, and has been retained to educate the sales and marketing staffs of top spirits companies in the world, including Diageo, Seagram and Allied Domecq.
Before entering the marketing industry, Ressler was the owner and operator of 10 nightclubs and bars in New York City. Realizing that everyone sold the same product he looked for a way to set his establishments apart from the thousands of others in the crowded New York scene. His strategy of “selling fun” rather than just food and drinks paid off. Ressler’s establishments were among the most popular in New York City.
In 1992, he invented the Human Bowling Ball, which first propelled him into the national spotlight. Human Bowling is a game, which straps patrons inside of a 4- foot, ribbed steel ball and rolls them across the floor into six 5-foot high pins. With stories and appearances in The New York Times, The Wall Street Journal, USA Today, People Magazine, Good Day New York, Good Morning America, Live with Regis and Kathy Lee and The Tonight Show with Jay Leno among others, Ressler’s place in the nightlife world was cemented. In 1992, Ressler also set up Human Bowling, Inc., which marketed and sold more than 2,500 Human Bowling sets throughout the world.
Ressler attended New York University and currently resides in Cary, North Carolina with his wife and three children.