A Few Words On Being A Social Media Badasss

Somehow over the years, Jonathan Ressler, our Founder, has become widely (not a reference to his physical size) known as The Social Media Badass.  Perhaps he earned this  from the hundreds of social media presentations he has made to companies around the globe, the numerous media interviews on social media and other marketing disciplines, or maybe just because of his brash in-your-face style.  Who knows…but one thing that everyone seems to know is that the social media programs we design and execute here at The Big Fat Mouth deliver results.  You can’t be a badass agency with a guy called the Social Media Badass and then not deliver.  We can do that with our hands tied behind our backs.  What we really like to do is turn our clients into social media badasses within their companies and in their own right.  Let’s take a look at what that means.

Definition of a Badass A person who is the best at what they do professionally and/or personally.  Being a badass goes hand-in-hand with being self-confident, secure and uninhibited.

Definition of a Social Media Badass:  A person who gets social media complately and uses it in ways that don’t piss people off.  Even though they have a goal in mind, they never lose sight of the fact that supplying great content and useful information are at the foundation of any social media effort.  They never get accused of social spam.  Being a Social Media Badass goes hand-n-hand with knowing about the new-new thing and being able to use it in the right way.

Basically that means whether we are working as your social media agency or as social media consultants, we strive to make everything we do as badass as possible.  If you can’t really picture what a badass is, think Clint Eastwood in Dirty Harry, Angelina Jolie in Lara Croft Tomb Raider or Sean Connery as James Bond.  You know…they are just people who have it all together in their respective worlds and people know it!  They are just…well…badasses.

For example, take a look at our very own Social Media Badass on CNN making this consumer advocate look silly in this conversation about stealth marketing.  She is so uptight that the host does not even want to talk with her any longer.  It is actually pretty damn funny.