There is no question about the power of social media when it comes to marketing, but when we start to look at the power of professional athletes and social media the power is even greater. Social media is a whole new world for athletes and it provide them with opportunities that did not exist just a few short years ago. As athletes become more and more like brands, it is critical to understand social media and have a solid plan for how to maximize that power for the inevitable day when the play on the field is over. Many players jokingly say that the NFL stands for Not For Long, as the average NFL career is 3.4 years. That is not a lot of time to build a brand that can be leveraged for the future, but with the right strategic plan it is not only possible, but definite.
There is also a lot of talk that the number of social media followers an athlete has will become a factor in contract negotiations. Who knows if that is true, or when it will happen, but we certainly all know that there is a lot of income that athletes leave on the table every day by not taking advantage of their social media opportunities. Let us show you how we can help you build your brand like we have done for other pros. Athletes and social media are two things that go hand in hand.
Take a look at the slideshow below to see how The Big Fat Mouth has helped numerous athletes and teams maximize their income opportunities.