here are 5.3 billion mobile subscribers around the world, meaning 77% of the world’s population uses a phone. The majority of those users — 3.8 billion or 73% of the group — live in emerging economies. Yet mobile advertising dollars spent around the world do not begin to compete with traditional platforms or Internet ads.
As the Internet spreads throughout the developing world, it’s arriving on phones before traditional computers. Some 70% of Internet users in Egypt, 59% in India, 57% in South Africa, 50% in Ghana and 44% in Indonesia get online via mobile phones alone.
This Social Media Badass infographic poses a question for advertisers — how will relevant content be delivered via mobile device? One idea: in Brazil, 74% of mobile users said they would like to receive advertisements in their devices in exchange for voice minutes. Take a look at the infographic below and let your mind start racing.
If you are wondering what you could be doing in the mobile marketplace, then you should give us a call at The Big Fat Mouth. We are an award winning social media agency, but we sure know a helluva lot about mobile too!