Every marketer under the sun wants to know what the value of their social media fan base is. While there have been many attempts to put a number on different types of fans, the truth is that the value is whatever you make of them. If you have thousands of fans and don’t interact with them, then the reality is that their value is nothing. If you have only 1,000 fans who are extremely engaged, they could be worth millions of dollars to your brand. The truth is that the old saying still rings true. “What you get out, depends on what you put in” The more energy and budget that you allocate to social media, the more you will take away. Take a look at the Social Media Badass infographic covering the importance of a fan base.
If for some unknown reason you are trying to figure out whether or not it is worth your time to get into social media with more focus, after reading this, the answer should be YES!
If you need help building your fan base…you know…making new friends… the you should be talking to us at The Big Fat Mouth. We are a social media agency that specializes in showing brands how to make their social media efforts pay off. This includes not only building your fan base, but putting together a social media strategy to make sure that your hard work pays off. And you don’t have to worry – either way we will still be your friend!