Failure is good for you.  If you have what it takes to get keep trying you will eventually succeed.  My father always used to ask me what would have happened if the guy who invented 7-Up would have quit at 6?  I am pretty sure there is no truth to that 7-Up thing, but it always made me think about what I was doing and try just one more time. That could be the one that works and does exactly what you were trying to do.  The same goes for social media failure.   if at first you don’t succeed…well you know the rest.  if you are failing you are progressing.

These are some people and companies who never said die and kept going in the face of adversity.









James Dyson made 5,162 failed prototypes before inventing the bagless vacuum cleaner.








It took 52 tries for software maker Rovio to get Angry Birds right.








And “the ubiquitous WD-40 lubricant got its name because the first 39 experiments failed. WD-40 literally stands for ‘Water Displacement — 40th Attempt,’”

Fast Company’s Josh Linkner, said:

“When looking at the most successful people and organizations, we often imagine geniuses with a smooth journey straight to the promised land. But when you really examine nearly every success story, they are filled with crushing defeats, near-death experiences, and countless setbacks.”

This is something we know, but somehow every day we’ll come up with excuses for why we can’t just keep working on a task to get it right.

The of course, there is my all time favorite failure story….



If you are frustrated by your social media efforts, now is not the time to call it quits.  Keep on doing what you are doing and you will figure it out.  there will be bumps and bruises along the way, but sooner or later you will get it right.  I guess you could always take the shortcut and hire a social media agency to help you, but that is a decision you will have to make all by yourself!

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