Jabar Gaffney’s Twitter Meltdown – A Lesson For Athletes In Social Media.

Jabar Gaffney Twitter Implosion

Jabar Gaffney—Keith Allison (Flickr.com)

 

Jabar Gaffney, a wide receiver for the Washington Redskins, provided all us with a lesson on what an athlete should never do on Twitter or on any social media site for that matter.  It seems that he was having a fight with his “future ex-wife” when he could not find her and started a world class rant on Twitter.  In fact, it was such an impressive rant that it quickly became a trending topic worldwide yesterday.  Now….becoming a trending topic on Twitter is usually a good thing, but when you are marking vulgar and foolish comments, that is definitely a bad thing.  Add into the equation that he is a professional athlete and represents not only the Washington Redskins, but the entire NFL as well, and you can quickly see why most professional athletes would do well to employ the services of a social media agencyor social media consultant.  Athletes, and people in general, sometimes forget the power and reach of social media marketing and how quickly a simple message can travel around the world and especially if it is controversial in any way.  Check out this video that shows the tweets he sent for the entire world to see.

Jabar Gaffney Twitter Hacked?

After this story circulated around the entire globe, Jabar Gaffney claimed that his Twitter account was hacked and that he had nothing to do with it.  I am not sure what else he could have done, so that was about the best he could do.  The crazy thing is that this is not the first time Gaffney has made a misstep on Twitter.  After a loss to the Cowboys he told one of his Twitter followers to “kill urself”  Clearly Gaffney and others could use some social media coaching.  Just because they are world class athletes, so not mean that they have any clue how they should act in the extremely bright light of social media.  I can tell you that he and many other could benefit from following some simple Twitter tips for athletes.

Professional sports leagues and maybe even the individual teams need to spend a little time coaching players and personnel on what is and is not acceptable behavior on social media.  Even if they don’t do it for the good of the players, they need to do it for the reputation and image of the league.

What do you think about athletes and their responsibility to be fans when it comes to social media

 

 

 


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