Every brand knows that they need to figure this social media thing out, but many of them are not giving it the attention it requires. People feel that since there are so many free options, out there, that it is best to just duck their corporate heads into the sand and hope for the best. If there is some type of emergency… then they will carve out the time to fix the situation. Don’t take my word for it – look at the infographic below. It states that 76% of companies do not have a social media policy in place. That is shocking considering that social media is the largest shift in the way that people communicate since the advent of television. Could you imagine not having a policy on hours or time off? Hey… just make sure that you come to work a lot. That is almost as silly as “just do what you want on social media, because we really don’t get it anyway!
This infographic says that social media consultants can be expensive and that you can train your own employees to be effective and responsible social media users, but who exactly is going to train them? What are the social media guidelines you want them to adhere to? What can they talk about and what is off limits? These are all questions that must be answered in order to protect your brand and company. Proper training is critical to your brand and reputation, so the real question in my mind is can you afford not to train them? What do you do when they make a mistake in social media that costs you money and your good reputation? At that point, it will be a heck of a lot more to fix the problem than it would have been to set everything up properly in the beginning. The social media landscape is littered with good intentions gone bad, that cost companies major dollars to repair.
My suggestion is that you get yourself and your employees trained sooner than later on how to use social media when they are representing your company. I would suggest using a consultant, but going into the relationship with the end in mind. Specifically that you and your team will know how to use social media and will understand how to train future employees on what is important and what you expect. That is called planning! You know what they say, an ounce of prevention is worth a pound of cure.
If you read this and you are concerned…you should be. If you are looking for someone to train your staff, ask us. We have a very simple social media training package that will provide you with everything you need to know and protect you and your brand in the future.
Do you have a social media nightmare story? Share it here, or just let us know your thoughts on social media training in general.